Imperial acquires ParcelNinja in major e-commerce deal in South Africa


Imperial Oil, a logistics company listed on the JSE, announced that it had acquired a company specializing in warehousing and distribution management PlotNinja.

In a statement to shareholders released on Tuesday, February 23, Imperial said the deal came into effect on February 1, 2021.

“Equipped with leading software, processes and human capabilities in South Africa, ParcelNinja provides fulfillment services across B2C and B2B channels, including the informal market, through delivery management and optimization parcels by courier, ”Imperial said.

“This acquisition supports Imperial’s strategic ambitions to accelerate our digital capabilities and expand our logistics and market access services to last mile delivery, e-commerce execution, footprint and across Africa, while ensuring local relevance to our clients and constituents.

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The group said the acquisition of ParcelNinja will provide specialized management of warehousing and distribution in e-commerce, directly to consumers and informal markets.

ParcelNinja was founded in 2013 by Justin Drennan, Ryan Drennan and Terence Murphy and launched its first commercial services in October 2014.

It offers South African online stores an affordable outsourcing solution for all their fulfillment needs.

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Imperial also announced that its $ 20 million Imperial Innovation Fund now has five actively managed holding companies:

  • Field intelligence, a digital pharmaceutical distributor operating in Nigeria and Kenya.
  • Shy, a digital forwarder operating between Asia and Europe.
  • Red bird, a supplier of rapid diagnostic tests to pharmacies in Ghana.
  • Lori, a digital road freight exchange operating in East and West Africa that has also partnered with Imperial to launch into SADC in 2021.
  • An investment in a cross-border digital logistics service provider serving e-commerce merchants in the MENA region.
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Lori Systems’ agreement was concluded in November 2020, giving it access to cutting-edge technological solutions in electronic logistics across Africa.

Lori Systems is the main e-logistics platform in Africa and coordinates transport to border markets.

Imperial said its partnership with Lori Systems in the Southern African Development Community (SADC) region will help grow the road freight industry in Africa through digital innovation and empowerment.

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