India was the fastest growing app market in 2020: adjust


India was the world’s fastest growing app market in 2020, according to data shared by mobile market research firm Adjust. The latest analysis shows that India has experienced significant growth – 49% – in 2020 compared to 2019 in terms of the growth of mobile applications. The fastest growing vertical in India in the field of mobile applications was education, while games appear to be growing relatively slowly compared to other countries, although it is the vertical that has seen the overall growth. the highest.

According to data shared by Adjust, a mobile market research company, India was the fastest growing region in the world in terms of mobile application growth. It increased 49% in 2020 compared to 2019 where India was in the middle of the pack among other countries like Argentina, Brazil, Thailand, Spain, Italy, Saudi Arabia , Egypt and many others. When it comes to apps and games, India saw the strongest growth, while Argentina saw the strongest growth in gaming alone.

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According to the Mobile Marketing Association India, there were 700 million unique mobile phone subscribers in the country, of which 451 million were Internet users. Education was also found to be the fastest growing vertical app industry in India, followed by business apps, food apps, social apps, and then games. Gaurav Shitak, vice president and head of digital marketing at Sharekhan, noted that gaming is “apparently growing less rapidly in India than in the rest of the world” – or it could just be that other verticals have overtaken gaming. in terms of growth.

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Even though COVID-19 led to an increase in mobile shopping across the world, e-commerce saw relatively low growth in India in 2020. Additionally, entertainment was the seventh fastest growing vertical sector in India with a relatively small gap between it and education. The Assistant Vice President of Marketing at Sony Pictures Networks India noted that India is one of the fastest growing regions for streaming / OTT in the world.

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Overall, the gaming vertical has seen the strongest growth across all countries and Argentina leads the pack with over 60% growth from the previous year. It was followed by Vietnam, Brazil, China, Mexico, Colombia and other countries. India was in 12th place when it comes to game growth.

What is the best phone under Rs. 15,000 in India right now? We discussed this on Orbital, the Gadgets 360 podcast. Later (starting at 27:54), we talk to OK Computer creators Neil Pagedar and Pooja Shetty. Orbital is available on Apple Podcasts, Google Podcasts, Spotify, and anywhere you get your podcasts.



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