Instagram is testing new ‘Collab’ feature in India – How it works and what it will allow users to do


Instagram, owned by Facebook, said on Wednesday it was testing a new “Collaboration” feature that will allow users to collaborate with others on posts and feed reels. “India is among two countries where this will be tested for the first time,” the photo-sharing platform said in a blog post. The other market where this functionality is tested is the United Kingdom.

About the “Collaboration” feature

With Collab, you can invite a collaborator to your feed post and reels so they can share the content with their subscribers.

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If they agree, they’ll be shown as the author, the content will be shared on their profile grid and to their followers in the News Feed, and you’ll both see your shared comments.

How does “Collaboration” work?

The company also explained how it works.

Download a thread post or create a spool as you normally would. When you get to the end of your sharing screen, you will see the “Tag People” option.

Clicking on “Tag People” will now allow you to invite a collaborator by clicking on “Invite Collaborator”.

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You can now search for an account and add it as a collaborator. Note that the account will have to accept your invitation.

Only public accounts that receive the testing experience can be invited to Collab / co-author.

Once the account accepts the invitation to collaborate, they will be added to the tags screen and also noted in the header of your message.

Reels, Live Rooms – Instagram Features First Launched in India

The Facebook-owned company is now launching more and more of its features in India. Last year it launched its new “Reels” format which allows users to create and share short videos, and India was among the first countries where it was launched. The company then launched a separate tab for “Reels” and India was the first country to benefit from this feature.

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India was also among the first two countries where Instagram launched Live Rooms – the feature where four people can go live together.



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