Jeep and Ram Partner with Bono’s Organization (RED) for Special Edition Vehicles


Bono at the World Economic Forum 2016 in Davos, Switzerland.

David A. Grogan | TBEN

Jeep, Ram Trucks and Fiat are teaming up with U2 leader Bono’s organization (RED) to deliver special edition vehicles, aiming to raise more than $ 4 million to fight health crises.

The vehicles will include “(RED)” editions of the Jeep Compass and Renegade small SUVs, a Ram 1500 pickup and, for Europe, an electric version of the Fiat 500 that the company had previously discontinued in the United States.

The money from the sale of the vehicles will support the Global Fund, which began operations in 2002 to end the epidemics of HIV / AIDS, tuberculosis and malaria. It has since expanded to include aid for the coronavirus pandemic.

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The company declined to say how much of the proceeds from each vehicle sale will go to the organization.

The tie-up is the latest for (RED), which previously partnered with Amazon, Apple, Beats and Starbucks. It is also added to the list of collaborations of Olivier François, marketing director of the automobile manufacturer Stellantis, formerly Fiat Chrysler and manufacturer of Jeep, Ram and Fiat vehicles. He became known for convincing brands such as Gucci and celebrities like Eminem, Bill Murray and Bruce Springsteen to partner or advertise for the automaker.

2022 Jeep Compass Edition (red)

Source: Stellantis

“As the first automotive brands to partner with (RED), a global leader in the fight against pandemics, our immediate goal is to issue a call to action to help fight these global health emergencies, including COVID-19 relief efforts. Francois said in a statement.

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Bono, co-founder of (RED), called the partnership with the automaker a “coup in the arm” for the “organization’s fight against pandemics and the complacency that fuels them.”

“I am here to sell the idea that unless this pandemic is defeated everywhere, no one is safe anywhere,” Bono said at a press conference at the top of the former Fiat headquarters in Turin, Italy. “I’m not sure it’s clear that people realize that it’s not an act of charity to distribute vaccines to people who live halfway around the world, it’s enlightened self-interest. “

The Jeep Compass and Fiat 500 are red in the color of the organization’s logo (RED). The Ram 1500 is black with red badges and accents. All vehicles have other red features and a special badge (RED).

(RED), named after the color of the emergency, is not a non-profit organization. This is an organization created by Bono and activist Bobby Shriver in 2012 to inspire businesses to donate and raise awareness for its causes.

(RED), which has been criticized for its financial transparency and for partnering with companies that could easily offer to donate funds, reports that it has generated nearly $ 700 million for the Global Fund, helping more than $ 220 million. people.

2022 Jeep Compass Edition (red)

Source: Stellantis