Jen Stark brings trippy graphics to Brooklyn pop-up

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Los Angeles-based artist Jen Stark recently opened a pop-up exhibition in Brooklyn.

Housed in the premises of the William Vale Hotel in Williamsburg, his digital exhibit, titled Cascade, is visible until October 24.

This is not your average pop-up. Stroll through a 6,000 square foot space, where each room is dedicated to a different visual signature, whether it’s stripes, clusters of color or trippy circles. Most of the works shown here are projected onto the white walls, although some sense movement and follow you as you move.

Created by Art Market Productions, this is the artist’s most ambitious project to date, she collaborated with computer programmers trained in augmented reality and projection mapping to create a kaleidoscopic and technicolor experience. The visuals change over time and the audio gives the impression of being underwater.

They are more than just optical illusions, but inspired by mathematical pattern systems, like the Fibonacci sequence and Riemannian geometry.

The project, co-presented with United Talent Agency and Joshua Liner Projects, Stark created a whole universe of colors, which does not have a clear narrative. It is a fluid experience of color, light and sound.

But what do we do with such an ocean of colors and where does its meaning come from for the artist?

As Stark explains, “I am inspired by nature and its connection to the spiritual world. I love the way designs in nature are based on math equations and fractals. Sacred geometry, evolution and plant growth are some of my inspirations.

You can’t help but think of its connection to the hard-edge abstraction of the 1960s, whether it’s Frank Stella or Bridget Riley. Or, the trippy artwork of Alex Gray.

As Stark explains, “My love of colors comes from their use in nature. It’s usually an attractant or repellant: a bright red fruit begging to be eaten, or a dangerous multi-colored poison frog warning you not to eat it. This dichotomy interests me a lot. The color is meant to grab your attention and I love to play with these ideas with my work.

Cascade is located at the William Vale Hotel in Williamsburg, Brooklyn (111 N 12th St). Get tickets here.

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