Kellyanne Conway says the 2020 election should have been a “burst” for Trump, but his campaign squandered a $1.6 billion war chest. Millions went into Trump merchandise and property.

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Kellyanne Conway and Donald Trump listen during a meeting at the White House about the 2019 opioid epidemic.SAUL LOEB/TBEN via Getty Images

  • Kellyanne Conway argued in an NYT op-ed that Donald Trump has a path to victory in 2024.

  • To do this, Trump’s campaign must avoid the “disastrous mistakes” it made in 2020, she wrote.

  • Trump’s 2020 campaign quickly spent a majority of the $1.6 billion it raised, TBEN News reported.

Kellyanne Conway, Donald Trump’s former White House adviser, believes the former president’s 2020 campaign made “disastrous mistakes” and squandered a $1.6 billion election coffin that led in part to his chaotic election loss.

In a New York Times op-ed published Friday, Conway argues that Trump has a path to victory in the 2024 election despite his ongoing legal troubles, lackluster performance by his favored interim candidates and some criticism of his bombastic persona .

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“Shaking off Mr. Trump’s 2024 candidacy or writing his political obituary is a foolish message — he endures and escapes prosecution like no other public figure,” she wrote. “Of course that can change, even though that cat has nine lives.”

To be successful in 2024, Conway wrote that Trump must avoid several mistakes he made during his last round of elections, including the “disastrous mistakes in personnel, strategy and tactics of the 2020 Trump campaign.”

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“With about $1.6 billion to spend and Joe Biden as an opponent, the 2020 election should have been a blowout,” she said. “Instead, they proved the adage that the quickest way to make a small fortune is to have a very large fortune and squander most of it.”

Conway does not elaborate on the specific strategic or spending mistakes made by the Trump campaign.

An TBEN News report cited in the op-ed found that Trump’s re-election team raised about $1.6 billion in two years and spent about $1.4 billion in about 10 months.

Much of the money was spent on advertising — about $490 million, according to the report.

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In other areas, the campaign spent millions of dollars on donations from Trump donors and property. About $56 million was spent on campaign items and donations from donors, TBEN News reported.

Part of that included hundreds of thousands of dollars for buying Donald Trump Jr.’s books, “Triggered” and “Liberal Privilege.” The Daily Beast reported in 2020 that the Republican National Committee paid $300,000 for Trump Jr.’s books, which were given away to party donors.

More than an additional $5 million was spent on Trump-branded hotels, including $900,000 at one of his properties for renting space and catering, according to TBEN News.

A Trump spokesperson did not immediately respond to a request for comment.

Read the original article on Business Insider