Automobili Lamborghini has reached a new sales milestone in India by selling 200 units of its super luxury SUV – the Lamborghini Urus. The currently most affordable Lamborghini model in India, the Urus, was launched in January 2018 and the first car was delivered in September the same year. Within a year, the company managed to sell 50 units of the car in India, and despite the coronavirus pandemic, the Italian brand managed to sell the next 50 units in less than 18 months. Before the pandemic, the company even delivered one Urus every week, which is huge for a car in this ultra-luxury segment.
The Lamborghini Urus has not only helped the company expand its customer base, but also expand its geographic reach.
Also read: Lamborghini Urus production exceeds 20,000 units
Sharad Agarwal, head of Lamborghini India, told TBEN about reaching the new milestone: “We have the 200e Urus in India and that is a big achievement for the brand. We launched the car in 2018 and delivered the first unit in September of the same year. We are extremely proud to have reached this milestone within four years of the car’s launch in India.”
Lamborghini Urus Graphite Capsule Edition takes the level of personalization to the next level by adding two-tone color schemes inside and out.
Also Read: Lamborghini Urus Graphite Capsule Edition Launched In India
Agarwal also spoke about the importance of the Urus SUV to the company, not only globally, but especially in India. He added: “When we launched the Urus, we knew it was going to be a game changer for our business in India, and the success we’ve had with the car over the past four years is a testament to that. Not only did it help us grow the business, but it also helped us expand our customer base and help us grow geographically.”
Also Read: Lamborghini Urus Sales Hit 100 Units Milestone in India; Company hopes for record sales in 2021
Agarwal also pointed out that the facelifted version of the Urus will also come to India, but he did not specify a timeline for this. The Lamborghini Urus facelift is expected to be showcased at the upcoming Pebble Beach, USA, at the Concours d’Elegance, which will take place in August, and if all goes well, India will likely welcome the Urus facelift later this year or early. next year.
Lamborghini Urus Pearl Capsule Edition adds additional cosmetic upgrades for a completely new look.
Also Read: Lamborghini Urus Pearl Capsule Edition Launched In India
Two special editions of Urus also helped the company reach an important milestone. These include the Lamborghini Urus Graphite Capsule Edition and the Lamborghini Urus Pearl Capsule Edition, both of which account for about 20 percent of total Urus sales in the country. The Urus Pearl Capsule Edition is a preconfigured package that adds additional cosmetic upgrades for a completely new look, including vibrant colors, gloss finish, new alloy wheels, new materials and trim options. The Urus Graphite Capsule Edition, on the other hand, takes the level of personalization to the next level by adding two-tone color schemes to the exterior and interior.