LinkedIn is rolling out a new feature that allows users to schedule messages to be sent at a later time.
The social network, owned by Microsoft, has been testing the new feature for several months to at least one online report dating back to August, but it looks like the rollout is now accelerating, according to a growing number of reports on social media.
Matt Navarra, a social media consultant and well-known tipster, confirmed yesterday that he was now seeing the post-scheduling feature in the Android app and on the LinkedIn website itself. Internally at TBEN it’s a bit of a mixed bag, with some of us seeing the feature and others not, but it seems to be limited to the web and Android for now.
Those who do have the feature will see a small clock icon next to the “post” button in the message compose box.
When the user clicks on the clock icon, they will be presented with an option to choose a specific date and half-hour slot for which to schedule their post.
While millions of marketers, influencers, and thought leaders around the world will no doubt rejoice at this new feature, it’s worth noting that similar functionality has been available for some time through third-party platforms such as Hootsuite and Buffer. However, not everyone is happy to allow third-party platforms to access their LinkedIn accounts for data privacy reasons — moreover, native functionality is almost always more convenient, especially for those who only want to share a specific piece of content with their LinkedIn followers.
In reality, native post-scheduling has always been a pretty conspicuous absence from such a widely used social network as LinkedIn, which claims some 875 million members worldwide. Twitter (via TweetDeck) and Facebook have offered scheduling for a while now, not to mention email clients like Gmail that let you send messages while you’re sound asleep.
TBEN has reached out to LinkedIn for more information about the new post-scheduling feature, including when everyone can expect access. We’ll update here when and if we hear anything.