The Los Angeles Lakers have unveiled a new jersey patch sponsor for the 2021-22 NBA season: Korean food company bibigo.
“This partnership is a connection between two ‘icons of global culture’ of food and sport, and it is a significant opportunity for bibigo to emerge as a global food brand,” said Wookho Kyeong, CMO of CJ CheilJedang – of which bibigo is a strategic brand. de – in an official press release.
The five-year sponsorship deal between bibigo and the Lakers is estimated at more than $ 100 million, according to the Los Angeles Times.
“As a leading food brand in Korea, bibigo is always on the lookout for opportunities to innovate and grow its brand, and the Lakers are excited to help them not only expand their global recognition, but also provide the opportunity to reach new fans, ”said Tim Harris. , president of business operations for the Lakers.
The Lakers recently introduced Wish as their official jersey sponsor.