Mahindra Confirms Restructuring of North American Unit; Says focus now on launching Roxor 2021

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The company said Mahindra Automotive North America, or MANA, is currently evaluating options to lighten the organization and optimize performance and productivity. Thus, it combined some of the work roles and reduced the resulting redundant work roles.


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MANA claims to have combined some of the positions and reduced the resulting redundant positions

Following recent media reports claiming Mahindra had cut more than half of its North American unit’s workforce, the company has now confirmed to TBEN that the unit is undergoing a restructuring process. The company said Mahindra Automotive North America or MANA is currently evaluating options to lighten the organization and optimize performance and productivity. In response to our email, a spokesperson for Mahindra said: “Given the current circumstances, MANA has combined some of the positions and made the most difficult decision to reduce the resulting redundant positions.”

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Mahindra is currently evaluating options to lighten the organization and optimize performance and productivity

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Earlier reports suggested the cuts were as much as two-thirds of the total workforce. Today Mahindra would be reviewing its business with the aim of conserving capital and only retaining those who make money or have the potential to be profitable. In fact, in the company statement, the Mahindra spokesperson said, “At Mahindra Automotive North America, we have chosen not to bid on the USPS Next Generation Delivery Vehicle program and some of the non-essential work has also been completed. de-prioritized. “

Also Read: US Regulator Amends Ban To Allow Mahindra To Sell New Roxor Models In Jeep Case

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Mahindra has also been in a lengthy legal battle with Fiat Chrysler Automobiles (FCA), following the latter’s claim that the Roxor off-road SUV violates the “commercial suit” of FCA’s Jeep Wrangler SUV. However, since then Mahindra has made several design changes to its vehicle, and in December 2020, a US regulator ruled that Mahindra’s new design for the Roxor did not violate the intellectual property rights of FCA’s Jeep brand. . So, given that the company is now licensed to sell the Roxor in the United States, MANA is focused on launching the 2021 model.

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Mahindra Automotive North America or MANA is currently focusing on launching the 2021 Roxor off-road SUV

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Hinting at the possibility of hiring new staff for its upcoming projects, Mahindra spokesperson said: “The Detroit center will continue future work on the new ‘Born Electric’ platforms and is preparing for the launch of the New Roxor 2021, for which we continue to retain and attract new skilled talent. “In addition, about other MANA projects, the spokesperson also said:” The design and design work Engineering on a new vehicle codenamed Z101 is now complete as the product is about to be launched in India. ” As we already know, Z101 is the codename for the new generation Mahindra Scorpio, which is expected to launch in India in fiscal year 2021-2022.

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