I was surprised to learn that Crystal Dynamics is already gearing up to present a second 2022 content roadmap in Marvel’s Avengers before the end of this year, following their Spider-Man debut, indicating that the live-action service will continue.
There is a general feeling that Marvel’s Avengers have been a failure, and yet it’s not clear that reality will confirm it. Square Enix initially said Avengers isn’t selling as well as they wanted it to, but Square Enix also has notoriously high expectations of its games, so it’s not clear how much to read in them.
Looking at last year’s NPD numbers, you might be surprised to see where Marvel’s Avengers landed. Here is the list of the top 10 in the last 12 months in the United States, according to NPD:
1. COD: Black Ops Cold War
2. Assassin’s Creed Valhalla
3. Madden NFL 21
4. Spider-Man: Miles Morales
5. The stars of Super Mario 3D
7. Marvel’s Avengers
8. Animal crossing: new horizons
9. Mario Kart 8
10. FIFA 21
So Marvel’s Avengers isn’t just the 7th best-selling game of the past 12 months, but it’s the alone original game on this listing. I mean, look what he’s competing against. Three sports titles that make this list every year. Two very popular Switch games. A very popular PS5 launch game. An installment of Call of Duty and Assassin’s Creed, each of the best-selling franchises for over a decade.
It’s… actually pretty good, in context.
And if you think it’s only because of increased sales from launch, that doesn’t seem to be the case, either. On a separate NPD chart for Xbox in August, Marvel’s Avengers dropped from 16th to 8th place last month, the result of both a free weekend that got people to play, and then the expansion. War for Wakanda, which attracted more players. The expansion was free, but it seems to have boosted game sales to some extent.
This seems to be the reason Avengers continues to create content. Again, we’re not getting any real numbers from Crystal Dynamics, but what they said was that they were very happy with the reaction to War for Wakanda, and cosmetic offerings like the MCU skins look good. wearing themselves, one of the game’s only monetization methods. Landing on a top ten list of the year as an original offering is no small feat, considering the other games in this series. list, and I think Square Enix may have underestimated how successful Avengers was. I mean it wasn’t some crazy The breakout burst has clearly hit, and yet it seems to have worked well enough to live into 2022. All year? Another full expansion to come? It remains to be seen, but fans of the game should be encouraged by what we see here.
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