A survey in March 2022 found that Arimis’ product was among the top brands that Kenyan women loved.
The report revealed the extent to which the brand has gained notoriety in the Kenyan market and outsmarted other similar products.
What started as a brand for rural farmers has grown into an indispensable product for almost every Kenyan.
The history of Arimis dates back to 1983 when the idea was conceived by businessman Hanish Shah.
Tri-Clover Industries managing director, Hanish Shah (left) and an image of the Arimis product.
The native of Meru got his inspiration from the need to come up with a solution to the problems of small-scale farmers. This was by making the product high quality but cost effective.
Arimis is derived from a Meru name ‘Arimi’ farmer means. From the name, the original idea was to help the farmers milk the cow, which is why the company branded the product with a picture of a cow.
Born and raised in Meru, Shah aspired to change society through innovation. The O-level graduate joined the family business, Tri Clover Industries, where he gave birth to the idea of Arimis in 1983.
Two years later, Arimis began to grow in popularity, which essentially led the company to move its operations from Meru to Nairobi.
“It’s formulated using the best quality raw materials accepted by the US FDA approval standard as safe for use on skin care, a slightly different formula compared to regular petroleum jelly, but 100 percent safe for human application,” Shah said. in a previous interview with The standard.
He noted that the company has never marketed the product as a skin care product, but confirmed that it is one of the most loved products by most people.
“Meeting BP standards prevents wrinkles by creating a jelly film on the skin, retaining moisture and preventing loss. In this way, it keeps the skin hydrated and elastic and can visibly reduce wrinkles.”
According to Shah, despite the vital wave of the public, the companies’ biggest customers remain farmers.
Cows graze near a railway line.