Mercedes-Benz India sold 7,893 cars in 2020, an unprecedented year, thanks to the COVID-19 pandemic. Up to 14 percent of the company’s sales were made through online reservations.
Mercedes-Benz launched its very first electric vehicle in India last year, the EQC
Mercedes-Benz India sold a total of 7,893 cars in 2020, a massive drop of 42.75% from the 13,786 units sold in 2019. The company says the year has been unprecedented due to the pandemic of COVID-19. The company recovered some sales ground after the initial decline in Q2 (563 units) and posted 40% growth in Q4 (2,886 units) from the previous quarter (Q3: 2,058 units), which left presage a slow recovery. . Mercedes-Benz India reported that 14 percent of its sales penetration was through online reservations.
Also read: Mercedes-Benz India to launch 15 vehicles in 2021
Martin Schwenk, Managing Director and CEO of Mercedes-Benz India, said: “2020 has been an unprecedented year for the industry and we are pleased to make a strong sales recovery for ourselves and our dealers. We are particularly pleased with the strong performance of the fourth quarter. Growth of 40% compared to the third quarter and continued sales momentum from previous quarters. Despite prolonged headwinds in the market, Mercedes-Benz continued with its product strategy by introducing 10 new products that generated an overwhelming customer response. Mercedes-Benz has taken important milestones in the form of the introduction of India’s very first luxury electric vehicle, the EQC, and the rollout of the first GLC 43 Coupe “Made in India AMG”, underscoring the resilience we have all demonstrated. “
Also read: BMW Group India delivers 9,167 units in 2020
BMW Group India reported sales of 9,167 units, including 6,097 BMW cars and 512 MINI units. The rest of the figures were provided by BMW Motorrad, selling 2,563 units. Other luxury car brands like Audi India, Jaguar Land Rover and Volvo have yet to announce their sales for 2020. Reports suggest it could be 2027 until luxury car sales return to the pre-COVID era, particularly 2017-2018. For example, Audi India sold 2,061 units until the end of November 2020, which was lower than what the company sold in 2010! Overall, the luxury car market in India is down 40% in 2020.
At the end of 2020, Mercedes-Benz announced plans to launch 15 new vehicles in India in 2021, with such as the A-Class limousine, the next-gen GLA, the new S-Class and the AMG GT Black Series at the horizon.
For the latest automotive news and reviews, follow TBEN.com on Twitter, Facebook and subscribe to our YouTube channel.