MG pulls the strings of the maze concept

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The MG Maze is a compact urban two-seater capable of the utmost agility and functionality in busy urban environments. Its main axes are high technology and emotional design.



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The MG Maze targets the next generation of car users

SAIC Design unveiled a new MG concept to mark its third anniversary and explore a vision for future urban mobility. It’s called the MG Maze and caters to the next generation of car users and explores the future of urban transportation. Built around the slogan “Get Out & Play”, the concept brings together mobility and play, motivated by consumers’ appetites for something fresh, daring, courageous and exciting.

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The exterior features a transparent shell, emulating high-end gaming PCs with exposed components.

The playful aspect of the car reflects a desire to discover and achieve new exploits, via a points reward system. Our car helps users rediscover their city and world by searching for exciting digital street art that interacts with structures, buildings and landmarks.

The MG Maze is a compact urban two-seater capable of the utmost agility and functionality in busy urban environments. Its main axes are high technology and emotional design.

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The exterior features a transparent shell, emulating high-end gaming PCs with exposed components. Its exterior surface is fluid and dynamic, exposing aspects of the chassis and interior design that would otherwise be hidden from view.

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It gets a pair of aggressive angled floating seats and UX / UI technology to enhance the look of the game

Inside, floating seats and UX / UI technology have been developed, enhancing the playfulness by providing a fun and enjoyable driving experience, while the steering is controlled not by a steering wheel but by the driver’s smartphone. .

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Carl Gotham, Director of Advanced Design, “The concept is a reaction to our lives over the past few months, where we have faced restrictions and limitations on our ability to move and interact. By exploring the idea of ​​’mobile gaming’, we used Maze as a platform for people to get out and rediscover their surroundings in new and relevant ways, opening up new experiences with their city. “

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