Miami’s legendary South Beach – an eternal playground for sun-seekers, snowbirds and international glitter – welcomed a newcomer to its vibrant hotel scene on February 11 with the debut of Moxy Miami South Beach, the first property Resort style under Marriott International’s Moxy Hotels brand.
Located in the city’s illustrious Art Deco District (home to the largest concentration of Art Deco buildings in the world), just two blocks from the iconic Ocean Drive and the beach just beyond, the eight-story, 202-room hotel – developed by York-based New Lightstone, features South Beach sensuality starting at $ 159 a night, a fraction of the going rate at nearby hot spots like the Faena Hotel Miami Beach and the Miami Beach EDITION, another member of the Marriott family.
“Opening the hotel during this unprecedented time presented Lightstone with a unique challenge,” Lightstone President Mitchell Hochberg said in a press release. “Moxy South Beach is not a response to the pandemic, even if it sounds like an antidote. In a way, the design anticipated the needs of today’s environment, so we’re able to address what people are looking for right now: touchless recording, outdoor spaces, and the DIY spirit. But we’ve always stayed true to the roots of the Moxy brand, letting guests plan their own experience while escaping reality for a few days in South Beach.
Inspired in part by a cultural mix spanning mid-century Havana to modern Mexico City, Moxy Miami South Beach adopts a vibrant outdoor concept that celebrates the glamorous enclave’s scorching temperatures and innate momentum. Indoor-outdoor spaces include a central lobby-level courtyard and an open-air rooftop projection room, while the 72-foot cabana-lined pool on the second-floor terrace is testament to the starring role of this show hotel. . swimming pools have long played a role in Miami’s glittering social history.
The rooms, designed (along with the public spaces) by Rockwell Group, resemble cruise ship cabins – a nod to the Clyde Mallory Line, an overnight ferry service that operated between Miami and Havana in the 1940s and 1950. Ranging from 224 to 507 square feet for a standard king bed and an ocean view suite, respectively, the sunny rooms, adorned with coral, lime and other beach hues, feature floor-to-ceiling windows on the ceiling, terrazzo floors and custom artwork by local artist Aquarela Sabol. Thirty-six ocean-view rooms offer stunning views of the Atlantic, while all come with walk-in showers and smart storage solutions (like shelves under the bed) designed to maximize space in nearby accommodations.
In addition to cocktails and upscale cuisine, six food and beverage venues offer prime opportunities to see and be seen in style, one of South Beach’s top pastimes. At Bar Moxy, you can head to the Oblong Bar for a margarita and contactless check-in, then grab a bowl of burrito or La Colombe coffee in Los Buenos, the all-day bodega and taco stand just steps away. A staircase from the central courtyard leads to Serena, nestled in tropical foliage on the second-floor terrace, where polished vibes and shareable plates like squash blossom quesadillas and a range of enticing ceviches help set the mood. lively reminiscent of outdoor restaurants in Oaxaca and Mexico. City. The Upside, the hotel’s eighth-floor rooftop bar reserved exclusively for hotel guests and private events, has spacious (and socially remote) seating areas, a shallow pool with submerged loungers, and a panoramic view of Miami Beach. April will see the opening of Como Como, a seafood grill and raw sea bass, and Mezcalista, a dimly lit lounge with over 100 rare mezcals and tequilas available to drink.
In response to the current Covid-19 pandemic, an on-site “Cleanliness Captain” applies Marriott’s 200 cleaning protocols – which are part of the company’s commitment to clean – which include frequent disinfection of all surfaces, stringent room cleanliness standards and limited capacity. All hotel staff are subject to temperature checks before entering the building.
While Miami, like virtually every tourist destination in the world, has been hit by the Covid-19 pandemic, there is good reason to believe that it is about to bounce back faster than most. Although hotel occupancy rates in Miami-Dade County fell 53% and revenue per available room fell 64% through February 13 on a 52-week moving average, the hotel analytics firm STR predicts these numbers will recover to declines of 30.4% and 44.5%, respectively. , for the whole of 2021 compared to 2019 (the comparisons with 2019 are more significant than those with 2020, given the abrupt end of travel around the world at the beginning of last year due to the outbreak of the coronavirus .)
“We are cautiously optimistic about the outlook for 2021,” said William Talbert III, CEO and Chairman of the Greater Miami Convention & Visitors Bureau. “Between December 2020 and February 2021, we had the highest occupancy rates since the start of the pandemic, and many hotels are reporting near full occupancy for March. As vaccines continue to be distributed in the United States, we expect domestic consumers to gain confidence in travel. We are working to ensure that visitors to the Greater Miami area can experience the destination in a safe and responsible manner.“
Several airlines are also helping to strengthen Miami’s recovery with new domestic and international routes. Southwest Airlines launched daily nonstop service between Miami and Tampa, Baltimore / Washington, Houston and Chicago on November 15. In December, Frontier Airlines announced service expansion to 27 cities serving Miami, including its very first international flights to Cancun and Ontario in early March 11 and April 12, respectively. On February 11, JetBlue launched 14 daily nonstop flights between Miami-New York International Airport (JFK), Newark, Boston and Los Angeles. And this summer, American Airlines, which is responsible for more than 70% of Miami’s passenger volume, will become the only US carrier to offer non-stop service from Miami to Tel Aviv and Paramaribo, Suriname. American will also increase capacity between Miami and Latin America and the Caribbean from April, and expand domestic routes to the city from June.
Moxy Miami South Beach’s debut marks Lightstone’s first foray outside of New York City with Marriott’s millennial-centric brand, which now boasts more than 70 properties in North America, Europe and Asia-Pacific. It was Hochberg who first introduced the US side of Moxy, at an affordable price, after seeing a sign “under construction” for the brand in Italy in 2013. Since 2017, Lightstone has been one America’s largest and most diverse private real estate companies – opened Moxy Times Square, Moxy Chelsea and Moxy East Village, boosting the brand’s focus on world-class design and restoration with the help of hospitality players, notably Yabu Pushelberg and Tao Group. Two more New York outposts, Moxy Lower East Side and Moxy Williamsburg, as well as Moxy Downtown Los Angeles, are slated to open in 2022, part of Lightstone’s $ 3.5 billion portfolio currently under development in the areas of l hospitality and residential.