Next trade show at MBS will welcome 2,500 attendees, Singapore’s largest since COVID-19 began


SINGAPORE: An upcoming trade show at Marina Bay Sands (MBS) is expected to welcome 2,500 attendees, making it the largest such trade event in Singapore since the start of the COVID-19 pandemic.

Scheduled from June 30 to July 2, Architecture and Construction Services 2021 also expects 5,000 virtual participants as it adopts a hybrid format, its organizer Conference & Exhibition Management Services (CEMS) announced Thursday, April 8.

“The physical and on-site aspects of the show are essential for acquiring and concluding business deals and for consolidating important business decisions. At the same time, our virtual event would help our Singapore businesses go global and reach new markets around the world, ”said Edward Liu, Managing Director of CEMS.

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The organizer has announced his intention to divide the exhibition space of 11,620 m² into four zones. Each zone will have no more than 50 participants at a time, in accordance with current COVID-19 security measures.

It will also set up two-hour time slots from 10 a.m. to 6 p.m. for the admission of participants to the site throughout the three days.

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After the end of every two hours, participants will be kicked out before a new batch can enter.

Secure remote ambassadors will be on site to ensure these rules are followed.

Registration and pre-event COVID-19 testing will be carried out in an adjacent exhibition hall, CEMS said.

According to the latest guidelines announced last month, pre-event testing is required for events of more than 250 people. But people who have completed the full vaccination schedule and have had time to develop sufficient protection against the virus will be exempt.

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The Architecture and Building Services 2021 event will be “among the first pilot trade shows with a largely vaccinated attendee population,” said Andrew Phua, Executive Director of Exhibitions and Conferences at the Singapore Tourism Board (STB).

“This gives us the opportunity to deploy and refine new protocols such as waiving all local vaccinated participants from the pre-event testing requirements at larger scale events.”

Meanwhile, to provide an “extra layer of screening,” robots will be stationed at the site entrances to perform a temperature scan, Liu said.

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These robots, owned by local company Concorde Security, can scan up to three people at a time and will help reduce the manpower required.

About 50 of these robots are already in use by various retail and food and beverage outlets, security firm executive director Alan Chua said.

When asked if he was considering a technology that had been tested at previous shows, CEMS said it was in discussions with two local tech companies about using a Bluetooth-enabled dongle.

This pocket-sized dongle, which tracks user information such as location, distance and interaction time, was deployed at GEO Connect Asia 2021, a trade show held last month at the MBS.


Singapore has taken steps to revive its multibillion-dollar Meetings, Incentives, Conferences and Exhibitions (MICE) industry as it prepares to host the World Economic Forum in August.

Since the announcement of STB’s Secure Business Events Framework in July of last year, around 60 MICE events with nearly 9,000 attendees have taken place, Phua said.

READ: Safety instructions, advice on the hybrid model part of the new resilience roadmap for the MICE and events sector

Notably, there were two large-scale hybrid shows – the TravelRevive in November last year and the newer GEO Connect Asia 2021, which hosted around 1,000 attendees each.

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Upcoming Architecture and Building Services 2021 will be the third such mega business event, which CEMS’s Liu said are “critical steps” for his industry to embark on a recovery.

“Running our show will allow STB and the industry to further calibrate security protocols and test new formats and processes, in preparation for larger MICE events in the near future,” he said. added.

“Obviously, we want to regain Singapore’s privileged position in this part of the world.”

Mr. Phua of STB said through these shows, “Singapore challenges the assumption that larger MICE events cannot be held safely”.

“We are gradually resuming such events, with rigorous protocols and innovative solutions for end-to-end visitor travel,” he added, noting that the tourist office will continue to support the sector in the construction of new capabilities and rethinking MICE events for a post-pandemic world.

The MICE sector is a key player in Singapore’s tourism industry. Before the pandemic, it contributed S $ 3.8 billion to the economy, or nearly 1% of gross domestic product, and supported more than 34,000 jobs.



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