NFL Announces Apple Music as New Sponsor of Super Bowl Halftime Show Replacing Pepsi

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NFL has announced that Apple Music is the new sponsor of the Super Bowl Halftime Show. Apple’s streaming service is acquiring Pepsi, which recently sponsored the show headlined by Dr. Dre, Mary J. Blige, Snoop Dogg, Eminem and 50 Cent at this year’s Super Bowl at SoFi Stadium in LA.

“We are proud to welcome Apple Music to the NFL family as our new partner for the iconic Super Bowl Halftime Show,” said Nana-Yaw Asamoah, SVP Partner Strategy for the NFL, in a statement. “We couldn’t think of a more suitable partner for the world’s most watched music performance than Apple Music, a service that entertains, inspires and motivates millions of people around the world through the intersection of music and technology.”

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Apple Music’s sponsorship begins with Super Bowl LVII on Sunday, February 12, 2023, in Glendale, Arizona. In the coming months, fans can expect exclusive details and sneak peeks ahead of the Apple Music Super Bowl Halftime Show by following @AppleMusic on TikTok, Instagram and Twitter.

“Music and sports hold a special place in our hearts, so we’re thrilled that Apple Music will be part of the biggest stage for music and football,” said Oliver Schusser, Apple’s vice president of Apple Music and Beats. “We look forward to more epic performances next year and beyond with the Apple Music Super Bowl Halftime Show.”

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More than 120 million viewers watched The Super Bowl LVI Halftime Show and it recently won three Creative Emmy awards.

Past Super Bowl Halftime Show performances have included The Weeknd, Jennifer Lopez, Shakira, Beyoncé, Justin Timberlake, Lady Gaga, Katy Perry, Bruno Mars, Prince, Madonna and more.

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