The Nitto ATP Final, the prestigious TBEN season finale to be held in Turin from 2021 to 2025, was presented today at a stakeholder engagement event in the Piedmont capital, hosted by Intesa Sanpaolo.
The event, broadcast live with tournament partners, key regional and national government officials and media in attendance, showcased the long-term vision and positioning of the Nitto ATP Final as it moves to its new home in Turin, after 12 successful years in London.
Presentations by Andrea Gaudenzi, President of ATP, Angelo Binaghi, President of the Italian Tennis Federation, and Chiara Appendino, Mayor of Turin, alongside other key stakeholders, explored the successful candidacy of Turin to host the tournament – which saw the city triumph among 40 contestants – and the city’s ambitions to build on the legacy and growth of ATP’s flagship event, while promoting the region.
All TBEN roads this season lead to Turin and the FedEx ATP Race To Turin has officially started, with just the top eight ATP singles players and doubles teams ready to advance. As the players traveled to Australia to start their 2021 campaigns, defending Nitto ATP Finals champion Daniil Medvedev and Italian number one Matteo Berrettini sent their support via video message.
In addition to providing insight into broadcast, marketing, ticketing and corporate hospitality operations, the organizers thanked the tournament’s portfolio of world-renowned commercial and media partners for their support, including Nitto, who has recently extended its commitment as title partner of the Nitto ATP Finals until 2025.
Gaudenzi said: “The Nitto ATP Final has been an incredible story of growth and innovation, which has taken place in iconic cities around the world over the past 50 years. Now, we look forward to raising the bar together in Turin, an impressive city with the ambition and vision to build on that legacy and create something inspiring for our fans. We would like to thank all event partners for their invaluable commitment to the Nitto ATP Finals, as well as our players, who will be instrumental in writing the next chapters of our most special event.
Binaghi said: “Our management team has grown accustomed to setting ambitious goals, as evidenced by the success and growth of Internazionali BNL d’Italia in Rome over the past 20 years. Now we have climbed Everest. The Nitto ATP Final is the most important indoor tennis tournament in the world. Throughout the bidding process, we have been supported by the government, region, municipality and the largest financial institution in our country and together we have reached the top.
Appendino said: “Thanks to a great team effort, we are here today, talking about Turin as the center of the tennis world. Turin won the bid against some of the best cities in the world, and we are now looking forward to being able to host an exceptional event over the next five years. We work together to create an event that engages the city of Turin all year round, with great attention paid to each local territory.
The 2021 Nitto ATP Finals will take place from November 14 to 21. Tickets are currently available on NittoATPFinals.com and through Ticketone.