British motorcycle brand Norton has registered up to six names from the brand’s history for future products.
Norton has filed up to six new names under the ownership of TVS
Norton Motorcycles has filed trademark applications for several new names, which may be used in a range of new motorcycle models to be launched under the ownership of Indian TVS Motor Company. The latest trademark applications filed with the European Union Intellectual Property Office are the first potential model names registered by the iconic British motorcycle brand since TVS acquired it in April 2020 for £ 16million. The names filed in the trademark applications are drawn from Norton’s illustrious history and include “Norton Electra”, “Norton Fastback”, “Norton Navigator”, “Norton Nomad”, “Norton Ranger” and “Combat”.
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In the trademark applications, the names have been registered for use with what is described as “vehicles; overland locomotive devices; motorcycles; mopeds; scooters; mobility scooters / motor scooters; parts and accessories for motorcycles and vehicles “, suggesting that these names will be used by TVS for new vehicles. TVS management has maintained that manufacturing of Norton motorcycles will continue in the UK and that Norton can use TVS Motor Company’s global network to serve customers in overseas markets.
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The names Electra, Fastback, Navigator, Nomad and Ranger were all previously used by the company in the 1960s and 1970s. The Navigator was a 349cc twin engine developed from 1960 to 1965, while the Electra came with the same engine. bored to 383cc in 1963. The Fastback was a name used for the Norton Commando 750 in the 1970s. The Norton P11A Ranger was formerly produced from 1967 to 1969, while the Nomad dates back to the 1950s. In recent years, the names Nomad and Ranger were used in variants of the new Norton Atlas 650 cc, which was first announced in 2018.
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TVS has indicated that it will honor deposits that customers had already made to previous management of Norton Motorcycles, and process these unfinished orders. At the time of the Norton Motorcycles acquisition, TVS management indicated that manufacturing of Norton motorcycles would continue in the UK and would not move to India, where TVS has two manufacturing plants. For now, the focus seems to be on relaunching Norton, but with trademarks for so many names, the question arises as to whether TVS will seek to explore the rapidly growing mid-size segment of modern classic motorcycles. , between 350 and 700 cm3. shifting. If so, the history of Norton Motorcycles could very well become much more interesting in the years to come.
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