New York City celebrates the 30e anniversary of Restaurant Week, with special offers for dinners through August 21.
The promotion is offered by more than 650 restaurants in the city’s five boroughs; more than 60 styles of cuisine are offered in 85 neighborhoods.
Restaurants offer specially priced meals during the week and have the option to do so on Sundays as well. They offer either a two-course lunch or a three-course dinner prix-fixe menu, priced at $30, $45, or $60 depending on the restaurant. More than 100 restaurants are also offering $30 bottles of wine to mark the anniversary.
Joe Baum — owner of Windows on the World, among others — and Tim Zagat, a lawyer who started a highly successful business in which diners rated restaurants they frequented (long before social media existed) that was eventually sold to Google and now owned by The Infatuation – created Restaurant Week when the Democratic National Convention took place in New York City in the summer of 1992. Their goal was to entertain convention delegates and the media with three-course meals at some of the city’s best restaurants, priced at $19, 92. While they fully expected the promotion to lose money, it actually boosted business; it was eventually expanded further into a winter version and the versions of both seasons grew to longer than a week.
The concept has since been copied by other destinations in the United States and around the world.
Fifteen of the restaurants that started the promotion in 1992 are participating again this year; these include Barbetta, Carmine’s on the Upper West Side, Dock’s Oyster Bar, Fraunces Tavern, Gage & Tollner, Gallagher’s Steak House, The Palm, Sardi’s, Shun Lee West, Sylvia’s, Traven on the Green, Tribeca Grill, the Russian Tea Room, Union Square Cafe and Victor’s Cafe.
Fred Dixon, president and chief executive of NYC & Company, the New York City marketing organization, said, “We are proud to celebrate 30 years of NYC Restaurant Week, celebrating three decades of exceptional deals on dining in the five boroughs To continue celebrating the city’s world-class food scene, we are pleased to announce the launch of Savor NYC, a year-long culinary initiative that will showcase the culinary community in the city’s multicultural neighborhoods and encourage visitors to to go deeper and discover more.”