The Orange Democratic Movement (ODM) has released a new song in an attempt to woo supporters ahead of the 2022 general election.
Double ODM Tuko Tayari (ODM is ready), the new song composed targets women, youth, boda boda riders, touts and other con artists, with songwriters focusing on gengetone beats, dancing and Sheng Lyrics.
Loosely translated, the composer praises the ODM party for being accommodating to all voters without bias and for seeking to free TBEN. Lyricists say the party will take TBEN to Canaan (Promised Land).
ODM chief Raila Odinga addresses a rally at Githurai 45 on January 27, 2021
ODM tuko tayari
Vijana ehh, Wamamaa ehh
Safari Muok, Muok, Tuanze
Stage ya mwisho Canaan na hio ndio habari
Chama ya Wakenya wote na si tafadhali
ODM ODM tumetoka mbali
Mbogi zote zimekubali
Mayouth, mamadha, mabuda
Madhii wa boda
Hadi wale wa manganya
An excerpt from the campaign song reads. The party wants TBEN to register and register as members.
The party of former Prime Minister Raila Odinga, in mid-February 2021, unveiled new strategies to consolidate its support. This includes the holding of grassroots elections from polling stations to the national level.
Members had until August of this year to register as life members. General Secretary Edwin Sifuna has said that only his life members will be awarded party tickets in the 2022 general election.
The song was also released a day after reports claimed that Odinga spent over Ksh 500 million to buy 4 helicopters of France. The planes are expected to arrive in Nairobi for assembly in early March 2021 and will be used during campaigns.
“The point is, ODM is getting ready for 2022. As for the readiness level or whether we are buying helicopters, we can’t reveal that at the moment. It is true that we are putting in place the campaign plans and everything we need for the campaigns, but we cannot reveal our weapons, ”said ODM President John Mbadi.
The video clip of the political campaign not only acts as an information medium, but has the potential to form perceptions in entertaining ways. As a media campaign, music videos are seen as a more compelling strategy for the target audience.
In 2017, Jubilee and ODM had campaign songs titled Tano Tena by Ben Githae and NASA Tibim by Onyi Jalamo. Kenyatta’s campaign team also posted success stories Uhuru ni Wetu and Kenya oh Kenya which highlighted the success of the president during his first term.
President Uhuru Kenyatta (in red tie) with his deputy William Ruto during the 2013 election campaigns
Watch the campaign song