The Breast Cancer Awareness Campaign, scheduled for October each year, was launched in 1985 with the goal of educating the public about this all-too-common disease and raising funds to ultimately find a cure. Today, this collaborative effort, which has grown significantly in size and geography since its inception, includes a variety of activities and organizations with a common goal and often global reach.
This month, many companies are opening their hearts and donating to this important initiative. Likewise, a number of watch companies have stepped up this year with the Pink Dial Project, an auction organized by Magnifying glass this for the benefit of various charities against breast cancer. The auction started today and ends on October 31st.
Pink dial project
Revolution and The rake in partnership with Time + Tide, Fratello Watches, The eye of jewelry and the above Magnifying glass this to carry out this charity auction, soliciting various watch brands to create a unique piece incorporating the color pink in its design. The best part? One hundred percent of the proceeds from the week-long auction will be donated to the International Union Against Cancer (UICC).
The UICC is a non-governmental organization founded in 1933 and based in Geneva. Member organizations include treatment and research centers, patient support groups, professional agencies and more.
The creativity shown by the brands is breathtaking, and each of the nearly 20 companies have chosen to incorporate color in different ways, using a variety of hues. Among them, the captivating subtlety of the unique Octo Finissimo Automatic by Bvlgari in black ceramic with detailed small seconds in pink and the Piccolo Due by Panerai in Goldtech with a pink mother-of-pearl dial.
Then there is the boldness of the almost fuchsia dial of the IWC BP43, as well as the pink ribbon TAG Heuer Aquaracer with diamond indexes, demonstrating another perspective on the theme. Piaget’s Gala is memorable with a pink sapphire bezel and pink hands for the hours and minutes, while the MAD 1’s winding rotor and time display have received a special pink treatment just for this. event.
Thoughtfully, the Montblanc Geosphere 1858 was assembled by a watchmaker in the company’s workshop, and its fuchsia pink dial contrasts beautifully with its black DLC titanium case.
Ball Watch Engineer Hydrocarbon Hope
Ball Watch’s Engineer Hydrocarbon Hope, inspired by the 2011 Hydrocarbon Ceramic XV Engineer, uses different shades of pink to add interest and contrast. The watch has a 36mm stainless steel case, the smallest model in this well-known collection, and a pink dial with Ball’s iconic gas tube indexes, also in pink. Gas tubes do not require any external source of light or energy while being up to 100 times more efficient than conventional luminous paints. The Hope’s unidirectional ceramic rotating bezel is in a different shade of pink. Chronometer certified, it is fitted with the BALL RR 1101-C caliber, which powers the hours, minutes, seconds and date.
The nearly twenty pieces auctioned off are testimony to the focused design process used to create a watch. They also show how beneficial an industry can be when it comes together for a more ambitious goal.