Following the brand’s successful runway debut at London Fashion Week in February 2022, Rue Agthonis returns with the SS23 RTW collection featuring shimmering lace, iridescent organza, metallic sequins and signature tweed.
Presented in the regal Corinthia Ballroom at the Corinthia Hotel, Rue Agthonis’ SS23 collection celebrates elegance, strength and feminine innocence, highlighting the harmony between all three qualities often considered mutually exclusive. Exuding youthful excitement and a heightened appreciation for feminine powers, the collection in a variety of jewel tones and neutrals is perfectly reflected against the backdrop of the Ballroom’s opulent architecture and soft color palette.
“Beauty always lies in its authenticity.” Says Syl, designer and founder of Rue Agthonis, referring to what her brand stands for. Often inspired by countless art forms, including theatre, film and paintings, Syl’s most recent pieces are inspired by Gustav Klimt, whose influences are gracefully and strikingly woven throughout the SS23 collection.
Revealing a cheerful yet understated new season, the SS23 collection combines contrasting fabrics (think tweed and sheer organza, or silky lace with heavy embellishments) and unique designs that embody the notion of both sophistication and youth. Known for its classic fabrics and silhouettes, the addition of metallic veils, feathers and sequin details help to create a contemporary yet playful vibe that is even further elevated from the previous Rue Agthonis collections.
The SS23 looks still represent the ethos of the brand: “Love, quality and positive beauty”. Always looking to encourage self-esteem through her designs, Syl wants to remind everyone with the new collection to be their most optimistic selves – “making sure we’re always looking for the sparkle life has to offer, and our retaining childlike innocence and creativity even as we grow up.”