RUIRUI DENG makes runway debut at London Fashion Week with SS23 collection


Unashamedly daring but with a dash of fantasy, RUIRUI DENG’s runway debut at London Fashion Week is making a splash on the fashion scene, despite taking place on the solemn eve of Her Majesty The Queen’s state funeral.

The brand’s eponymous designer, who had postponed her landing plans for two years during the pandemic, held back on delivering this breathtaking SS23 collection in the intimate setting of Carlton House Terrace. The debut event disrupts the traditional runway structure with theatrical elements throughout; RUIRUI DENG brings an eccentric vision to life through a dramatic and powerful performance shown at night.

Inspired by medieval legends and enchanted fairy tales, RUIRUI DENG’s SS23 collection showcases a range of stunning silhouettes combined with bold panelling, with the addition of quirky accessories. Featuring unique fabric with the brand’s motif, the designs are refreshingly different and reflect the designer’s unique take on style.

With impeccable customization and a consistent color theme, the designs encourage the mind to wander deep into the depths of everyone’s imagination, freeing the subconscious to explore magical forests and discover aliens. Referring specifically to the legend of King Arthur and the Knights of the Round Table with the textured silhouettes and the fabric with RUIRUI DENG motifs, the collection begins with the armor of the knights and delves into the mysterious questions surrounding the illustrious legend.

As a young and emerging fashion brand, the designer draws her inspiration from the blurred lines between the imagined and the mysterious, all from an eccentric dream. The final look follows the story of fantastical mermaids who explore the depths of an enchanted forest and have a romantic wedding in the immersive aura of nature.

Each of the SS23 looks creates a tangible bridge between the magical world and reality and acts as a key to the incredibly curious world of RUIRUI DENG.


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