Samsung brings Google Assistant to its 2020 smart TV lineup


Samsung will roll out Google Assistant on its 2020 smart TV line-up in India, France, UK and other countries. Using Google Assistant voice commands, users will be able to browse channels, adjust volume, control playback, open apps, and more. The Assistant will be available on all 2020 Samsung smart TV models – 4K and 8K QLED TVs, Crystal UHD TVs, The Frame, The Serif, The Sero and The Terrace. Besides Google Assistant, Samsung Smart TV users also have access to Alexa and Bixby voice assistants.

The South Korean tech giant announced the integration of Google Assistant into Samsung smart TVs on Friday. No additional downloads, hardware or installations will be required. Samsung further stated that the assistant used is interchangeable based on household preferences and will be compatible with viewers’ existing voice assistant ecosystems.

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Using Google Assistant voice commands, viewers will be able to access and streamline their Google services such as Google search, photos, maps, calendar. You can also control lights, adjust the thermostat, set an alarm, and more, using voice assistants and compatible smart home devices.

Viewers will be able to use Google Assistant, Alexa, or Bixby to discover and view content hands-free. Voice assistants can provide weather forecasts, get the latest game scores, or play music.

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“With Google Assistant and Amazon Alexa now supported [besides Samsung’s Bixby], we invite our consumers to demand even more from their smart TVs, ”said Seline Han, vice president of visual display operations at Samsung Electronics, in a statement.

Google Assistant is currently deployed in France, Germany, Italy and the UK. It will be deployed in India, Brazil, Spain and South Korea by the end of November, and in a few other countries by the end of this year. While Samsung’s 2019 smart TVs also had Google Assistant integration, the problem was that users had to give commands through a compatible smart device, such as Google Home.

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Alexa was integrated into Samsung smart TVs earlier this year.

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