Spotify Clips Brings Instagram Stories Format to Spotify for Artists


Spotify jumps on the “Stories” bandwagon with Spotify Clips. At its Stream On event on Monday, online-only, Spotify announced Spotify clips – a la Snapchat and Instagram Stories – which will be available on Spotify artist pages and allow them to connect with fans in a new way. . The ever-growing rollout of “Stories” (a fleeting way to share photos and videos, usually for 24 hours) on platforms has become a bit of a running joke – it’s even available on LinkedIn (why?) – and it is only natural / inevitable that Spotify would want to enter “Stories” as well. Spotify Clips is currently in testing.

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Of course, unlike other platforms, Spotify Clips will behave very differently – it won’t be available to everyone for one. Listeners, people like you and me, will not have the opportunity to share their own “stories”. Instead, only selected creators with a Spotify for Artists page will be able to upload photos and videos to Spotify Clips. Along with the Stream On event, Spotify announced that more than 10,000 Indian artists have claimed their Spotify for Artists profiles since launching the world’s largest music subscription service in the South Asian market two years ago.

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This is what Spotify clips will look like
Photo credit: Spotify

The “stories” were primarily aimed at the daily active users of the growing platforms, with Instagram revealing in 2019 that 500 million users view Instagram stories every day. This brings up an interesting point: why wouldn’t fans just follow their favorite artists on Instagram, where they already are, instead of opening another app? Maybe if there is exclusive content. Spotify is hoping artists will – get people to come to Spotify Clips and then stick around to play songs.

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Spotify now has more than 345 million monthly active users and more than 155 million paying subscribers worldwide, the Sweden-based music giant announced earlier in February.