Stellantis enters a difficult Indian market with Citroën

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The company has announced plans to produce a new version of the Citroën C3, positioned as a city car in Europe, India and Latin America for launch in the second half of 2022.



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He expects India to become the world’s third largest auto market after China and the United States by 2030

The automaker Stellantis plans to launch a new model in India and Latin America next year under its Citroën brand, the group announced on Thursday, with the aim of exiting its European territory and establishing itself more in emerging markets. where it is less exposed.

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The plan marks Citroën’s return to India, a market it left in the 1930s, and comes at a time when other foreign automakers are leaving the country after struggling to make a profit.

Stellantis, which was formed earlier this year by the Fiat Chrysler and manufacturer Peugeot PSA merger, owns brands like Jeep and Ram in the United States, but still aims to reduce its reliance on Europe.

The company has announced plans to produce a new version of the Citroën C3, positioned as a city car in Europe, India and Latin America for launch in the second half of 2022.

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Read also: Citroën India to launch three new models by 2024

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The model will be produced in India, as part of a joint venture with CK Birla, and in Brazil.

Citroën said it will be the first of three models it will produce and will target India and Latin America over the next three years.

Stellantis said it expects India to become the world’s third largest auto market after China and the United States by 2030, with the total number of new cars in the country reaching 4-5 million cars. per year.

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Still, the country has proved difficult for many foreign automakers, who compete there with local manufacturers such as Maruti Suzuki as well as South Korean Hyundai. Ford announced last week that it was halting production in India.

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Stellantis aims to increase its sales outside of Europe to 30% of its turnover by the middle of this decade, compared to 15% today.

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