Target, Ross, Marshalls, Drug Chains: the Vegas Strip is now a mall

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Upscale luxury stores may get all the attention, but the truth is, Las Vegas’ famous main drag has gone from class to mass.

The Las Vegas Strip has become the shopping center of the Las Vegas Strip.

It has been a gradual process, but a recent visit to the gaming and entertainment mecca confirms that the invasion by discount stores, low-cost retailers, large national drugstore chains and other promotional brands has become the main focus. defining feature of Las Vegas Boulevard, the city’s main street and home to most of its glamorous resorts, hotels and casinos. Luxury retailers are still there, set up in malls like The Shops at Crystals and hotels like the Venetian, Wynn and Bellagio, but the crowds that work the Strip are more often looking for deals than for diamonds these days.

The evolution of shopping as a key part of the Las Vegas formula has been building for years. From his gaming and Sin City roots, he increasingly relies on restaurants, entertainment and now shopping to draw crowds. Whales may still pay a large chunk of the bills, but Wannabes are picking up their fair share of things now.

Target is one of the newest mass retailers to take to the Strip.
TGT
, which opened one of its 20,000 “small” square feet there last August. Across from the Park MGM Hotel, it’s part of the Showcase Mall and, perhaps tellingly, occupies a space that once housed a restaurant, the Smith & Wollensky steak chain. The center is best known for its giant bottle of Coke and its M & M’s World store. There are at least nine other Target locations in the Greater Las Vegas Valley, but this one clearly targets the tourist trade rather than local residents.

The Showcase Mall is sort of a discount retail mecca, home to Burlington, DSW Designer Shoe Warehouse, Marshalls and Ross Dress for Less, not to mention perhaps just about every franchise fast food restaurant in the country.

But these are by no means the only places for many of these mass merchants. Marshalls has another store a block away as part of the Miracle Mile Shops and at least two more in other complexes. Ross has one more on the Strip and two more units nearby. TJ Maxx and HomeGoods are both represented on the Strip and also work on the same street are Big Lots
LARGE
, dd reductions, Saks Off 5e and any number of dollar stores.

National drug chains were the first to realize that the Las Vegas tourist wanted to shop, not to mention all the accessories they forgot to pack for their trip. They started appearing – on their favorite corner locations – years ago and now you can’t swing a dead poker chip without hitting one of them. Walgreens
WBA
has at least five locations right on the Strip. CVS has three, and both chains have other outlets right next to the strip, apparently serving both locals and visitors.

And none of that takes into account the many large malls that are only an Uber-ride from most hotels and contain the usual suspects like this. Nor are the countless souvenir, t-shirt, and trinket shops that have always been a mainstay of the Strip, even though they have been eclipsed by national chains that often sell the same tourist junk as they do.

And while the entire retail business has suffered over the past year due to the pandemic, and the number of empty storefronts in luxury and less appears to be higher than normal, retail traffic in Vegas picked up this spring, merchants say, and when the vaccine is ruined. finally breaks out, there will likely be a binge eating all over town.

When that happens, Gucci and Dior and everything else in the high-priced gap will be getting their fair share of disposable income. But more than ever before, he will go to the side of the mass of the street. You can bet on it.

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