The auto insurance companies South Africans want to move to – OUTsurance vs Discovery Insure


OUTsurance, Santam and Discovery Insure are the most popular auto insurance companies among BusinessTech readers.

This was one of the findings of BusinessTech’s 2022 Readership Survey.

BusinessTech is the largest business publication in South Africa and is read every day by C-level executives, business owners, business leaders, managers and professionals.

The 2022 Reader Survey was conducted in July and completed by 2,684 BusinessTech readers.

93% of these readers are purchase decision makers or influencers in their household, providing excellent insight into what South African consumers think of the country’s top brands.

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Which insurer are you with?

Looking at the Auto Insurance section of the survey, OUTsurance is the most popular insurer among BusinessTech readers.

It was followed by Santam in second, while Discovery Insure took third.

The chart below shows the results of the question: With which insurance company is your primary vehicle insured?

Are you considering changing insurer?

Readers were then asked if they were considering switching to another auto insurer.

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12% of respondents said they were planning to move to a new insurer for their car, while the rest said they were not thinking about moving at the moment.

The graph below shows the result of the question: Are you considering switching to another car insurer?

Which car insurance do you go to?

Readers who said they were considering switching to another auto insurer were then asked which company they would move to.

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OUTsurance took first place, with Discovery Insure beating several high-profile brands to take second place.

The chart below shows which insurers these readers think they will move to.

Get the report

The full BusinessTech Readers’ Survey: Auto Insurance Report is available at no cost to insurance and marketing professionals.

Send an email to receive the report Kevin Lancaster on [email protected]


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