This PC brand dominates the market in South Africa


The Southern African personal computing device (PCD) market, which includes desktops, laptops and tablets, saw year-over-year growth of 20.1% in the first half of 2021 (H1 2021), according to the latest research from International Data Society (IDC).

This growth has occurred despite global inventory supply issues caused by a shortage of components and chipsets.

The company’s quarterly PCD tracker reveals that total shipments to Southern Africa (that is, South Africa, Botswana and Namibia) reached 1.46 million in the first half of 2021. Laptops, with growth of 42.4% year-on-year, and tablets, growing 10.2% year-on-year, dominated the way while desktop computer shipments fell 30.3% over the course of the same period.

Gaming device shipments were up 93.7% year-on-year as the market saw the arrival of more affordable devices to cope with declining consumer incomes. Previously, the gaming market was dominated by high-end products.

“The PCD market in Southern Africa has continued to experience an increase in demand, especially for mobile devices such as laptops and tablets, due to a significant backlog of corporate orders, continued work-from-home policies and the increasing adoption of educational technologies to support elearning, ”said Grace Munyi, research analyst at IDC.

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“However, out-of-stocks continued, prompting suppliers to place orders with manufacturers a year in advance and order higher volumes of inventory than necessary to meet the challenge. This allowed them to ship more devices than the previous year’s stock volume.

Additionally, the countries that make up the Southern Africa region saw some rebound in economic activity in the first half of 2021, with companies allocating higher budgets to IT purchases during the period. Botswana has seen a recovery in multinational, B2B, B2G and mining sector incomes.

However, its VAT rate increased from 12% to 14% and the higher fuel tax hurt household income and spending. Namibia saw an increase in public spending in the first half of 2021. However, economic activity in South Africa slowed slightly in the second quarter of the year as the government launched strict lockdown measures due to an increase in Covid-19 cases.

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In PCs, Lenovo led the Southern African market in the first half of 2021, accounting for 22.7% of total PC shipments for the period, surpassing HP Inc., which had been the market leader in the first half of the year. 2020. HP Inc. came in second with 19.7%. market share, followed by Dell Technologies with 16.1% market share. The local brand Proline climbed to fourth place with a share of 12.3%, compared to 1.4% in the first half of 2020.

This strong growth was driven by the large volumes of laptops it delivered for the National Student Financial Aid Scheme (NSFAS) education agreement in South Africa, which allowed it to outperform international brands. like Acer and Asus in terms of market share.

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In the tablet category, Samsung continued to lead the market in the first half of 2021 with a share of 27.8%, up 2.1 percentage points from the first half of 2020. Lenovo came in second with a 15% share, up 4.6 percentage points from H1 2020, followed by Vodacom (11.4%) and Apple (6.6%), both of which saw their shares decline year-on-year .

“IDC predicts that the PCD market in Southern Africa will continue to grow in the second half of 2021, as demand for mobile PCs and tablets remains strong in the region, especially in the education and business sectors,” said Fouad Charakla. “Looking at the year as a whole, IDC predicts that the PCD market in Southern Africa will grow 19.7% year-on-year in 2021.”

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