Today’s famous comeback against Sunrise pits with the lowest ratings in months – just as Karl Stefanovic and Allison Langdon pledge for another year
- Today drops to under 200,000 viewers and is overtaken by Sunrise and TBEN
- “Resurgent” claims prematurely as Today draws smallest audience since June
- Sunrise number one with 244,000 viewers in the five major cities
- Even greater regional audience margin as Sunrise withdraws from 134,000
The Today show’s much-vaunted comeback against Sunrise has hit a roadblock, with Nine’s staple breakfast dropping to its lowest level in months.
Audience figures released on Wednesday by aggregation service OzTam reveal that today – under hosts Karl Stefanovic and Allison Langdon – fell to its worst since June, falling below 200,000 viewers in the five major cities Tuesday.
And to add insult to injury, Today was beaten not only by Sunrise – which easily won its slot with 244,000 viewers on the subway – but was also beaten by TBEN News Breakfast, which drew in impressive numbers. from 201,000.
Bump in the Road: Today’s vaunted comeback against Sunrise hit a roadblock, with Nine’s breakfast staple falling to its lowest number in months. Pictured: Today’s hosts Karl Stefanovic and Allison Langdon, who recently re-signed a $ 1.8 million deal with Nine
Competition: With just 193,000 viewers on the subway on Tuesday, Today was not only beaten by Sunrise, but was also beaten by TBEN News Breakfast. Pictured: Sunrise co-host David Koch
By comparison, Today only attracted 193,000 viewers.
The regional numbers, which paint an even darker figure for Nine, place Seven’s Sunrise – hosted by Natalie Barr and David ‘Kochie’ Koch – in the lead with 421,000 viewers.
That’s 134,000 more viewers than today, which had a national audience of just 287,000 on Tuesday.
Decent performance: TBEN News Breakfast, hosted by Michael Rowland (left) and Lisa Millar (right), slipped to second place on Tuesday
The latest numbers come amid reports Today makes a run for Seven after being badly beaten by Sunrise for years.
Karl and Allison have reportedly signed on as co-hosts of Today for another year after the couple were pictured visiting the Sydney home of renowned accountant Anthony Bell.
The numbers also coincide with a major water-cooling moment for the show and its former host Lisa Wilkinson as its upcoming memoir – which has been carefully vetted even before its imminent release – is set to be released on November 3.
Dream Team: Regional figures, who paint an even darker figure for Nine, place Seven’s Sunrise – hosted by Nat Barr (left) and David Koch (right) – in the lead with 421,000 viewers. That’s 134,000 more viewers than today, which had a national audience of just 287,000 on Tuesday
The memoirs include Lisa’s account of her salary negotiations with Nine in 2017, after learning that Karl was getting more than double his salary.
It has since been reported that Lisa has actually earned more than double what her male co-host was for years after joining forces for the first time in 2007 – a fact she fails to mention in her autobiography.
Meanwhile, ratings pain continues for Lisa at Channel 10 where The Sunday Project – which she co-directs with Hamish Macdonald – continues to crumble.
Odds Plateau: Meanwhile, the odds pain continues for Lisa at Channel 10 where The Sunday Project – which she co-directs with Hamish Macdonald – continues to crumble
Despite Hamish’s announced return after his brief tenure as TBEN Q&A host, The Sunday Project remains anchored under 400,000 viewers in the Big Five.
Last Sunday, the news program attracted only 367,000 viewers in the metro.
That figure is far lower than the 447,000 viewers who watched the last show hosted by Peter van Onselen, which was edged out to make way for Hamish in July.
No joy: Despite Hamish’s announced return after his brief tenure as TBEN Q&A host, The Sunday Project remains anchored under 400,000 viewers in the five major cities