Jeanette Secor occupies a unique position of both lawyer and hotelier. It may seem like two separate industrial worlds, but she is an entrepreneur who has bridged the gap between the two industries.
Secor, ESQ, is proud to reside in Florida where she conducts all of her business. After graduating from the University of Utah and the University of Cambridge in England, she ventured out to the southern state. A scholarship to Stetson University College of Law took her to St. Petersburg, Florida. Here, she fell in love with the warm water, swaying palm trees, powdery white sand and cheerful vibes.
When she opened a boutique as a personal injury lawyer, she wanted to keep her love for her community out of her business motto. Her goal is to provide her clients with the best settlement and excellent medical treatment, as well as to end cases as quickly as possible so that people can live their lives.
“I offer aggressive representation, but I treat my clients with a compassionate heart,” Secor says. “I don’t have a monthly quota to meet in my personal injury practice.”
This level of personalized care extends into a successful second career in the hospitality industry. Previously a law student, she cycled to the beach because she could not afford a car. She passed seaside hotels and thought it would be fun to own one someday when she found success in the legal field.
After taking off her practice, she uses her profits to invest in several real estate projects. The lawyer decided to make her youthful wishes come true for a hotel and bought a 34-unit hotel knowing it was in need of renovation. Showing patience and perseverance, she opened after renovating the Oasis Palm Resort in 2008. Then, nearly a decade later, she teamed up with her friend Torrie Jaswan to open a second property. called Two Mermaids Beach Resort.
Treasure Island is a laid-back vintage beach resort lovingly renovated by the two businesswomen. At Two Mermaids, they believe in the beauty of life and the adventure you only find on vacation.
Great beaches and great food are two things Secor enjoys discussing with his customers. “Everything is very tropical and trendy here,” she says.
For the perfect dinner, she recommends Middle Grounds Grill. Founded and run by a family with long-standing ties to the ocean, they offer the freshest, tastiest seafood with attention to detail. It’s laid back, fun, and family-friendly with an upscale vibe, she explains.
Menu highlights include Surf & Turf with 6 oz Certified Angus Beef Filet Mignon paired with a 6 oz Hot Water Lobster Tail served with Garlic Mashed Potatoes; Pan-fried Pacific scallops topped with Moscato wine glaze on a bed of coconut basmati rice; and Fresh Ahi. Live music plays as the sun sets and there are even nightly drink specials.
And for an airy outdoor experience, try The Hut Bar and Grill. Located along the historic John’s Pass promenade, they offer live music daily with great waterfront views. A 70-foot waterfront dock stretches into John’s Pass. It offers a charming place to enjoy specialty frozen cocktails at Madeira Beach.
Iconic food items include Cedar Key clams; Key West Conch Fritters; Shrimp quesadillas; Crab Cake Sandwich with Premium Claw and Super Lump Crab Meat; and Fried Po ‘Bo Lobster with Maine Lobster Claw and Knuckle Meat.