TVS appoints Timothy Prentice as Vice President – Design

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This appointment is expected to strengthen TVS ‘ability to stay ahead of rapid changes in design trends and maintain its competitive edge in future technologies.


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Timothy Prentice, with over 35 years of experience, has been appointed Vice President – Design

TVS Motor Company, India’s second-largest exporter of two-wheelers, has appointed Timothy Prentice as Vice President – Design. Prentice has over 35 years of experience in motorcycle design, project management and product development. His appointment is expected to strengthen TVS’s ability to stay ahead of rapid changes in design trends and maintain its competitive edge in future technologies, the company said in a statement. Specializing in advanced design planning, Tim’s experience in designing high performance electric vehicles will take the design of the company’s electric vehicle line to the next level.

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Speaking on the occasion of this appointment, KN Radhakrishnan, Director and CEO of TVS Motor Company, said, “We are delighted that Timothy Prentice is joining us to oversee design solutions for future mobility. Tim has always crafted modern and inspiring designs throughout his career as a designer and leading global teams. He has been a thought leader in the fields of electric motorcycles and future mobility solutions. I am confident that Tim will dramatically improve our ability to bring our design philosophy to the next generation of vehicles. His Extensive Experience Will Advance TVS Motor Company’s long-standing design aims to meet the rapidly changing needs of our esteemed customers in this dynamic new era. “

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Prentice is well known for being the man behind the design of the 2011 Triumph Speed ​​Triple

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Through his design studio, “Motonium Design Inc”, Tim has worked on design, project management and creative direction for clients such as Mission Motors, Triumph Motorcycles, Polaris, Windecker Aircraft, BMW Motorrad, Aprilia, Honda R&D, Disney Studios and Yamaha. He is credited with designing iconic motorcycles such as the 2009 Triumph Thunderbird and the 2011 Triumph Speed ​​Triple. Tim designed Mission Motor’s Mission R (2010) electric motorcycle, which earned him and his company, numerous accolades, including the prestigious Red Dot and Core 77 Industrial Design Awards. Tim’s involvement in the project resulted in the Mission R being hailed as a superb electric racing bike with a design that permeates Mission Motors’ racing philosophy.

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Electric two-wheelers like the TVS iQube should be at the forefront of TVS new product development

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“I am very happy to be part of the TVS Motor Company design studio. Over the years, I have witnessed a dynamic change in the design of mobility for TVS Motor’s products, as they imbue futuristic innovations while keeping the customer experience central to the offering. I look forward to being a part of this journey and working with the team to achieve future innovative designs for our next generation two-wheelers, ”said Timothy Prentice, Vice President – Design, TVS Motor Company.

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Tim started his career at Honda R&D, Raymond, where he was responsible for the design development of motorcycles, ATVs and personal watercraft. He holds a Bachelor of Science in Industrial Technology from California State University. In addition, he graduated with Distinction, First in Class, from the Art Center College of Design, Pasadena, Calif., Where he received the inaugural “William Mitchell” Fellowship for “Outstanding Promise in Transportation Design”.

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