Vi (Vodafone Idea) on Monday announced its partnership with Hungama Digital Media Entertainment to launch its premium video on demand (PVoD) service on the Vi Movies and TV app. With the new link, Vi subscribers will be able to rent a movie for 48 hours. Vi Movies and TV app also offers the ability to stream movies on a big screen. This means that in addition to watching pay-per-view movies on smartphones, Vi customers can watch their favorite titles on their TVs.
Thanks to the latest developments, telecom subscribers to the Vi network will have access to more than 380 film titles. These include one of the most popular sci-fi movies of 2020, Tenet, which hit theaters around the world in August and arrived in India in December.
In addition to popular English titles, the PVoD service offered by Vi and Hungama will feature films in three Indian languages, namely Hindi, Tamil and Telugu. Tenet – along with other popular films of 2020 – will be available at Rs. 120 for 48 hours. However, other films will be available at Rs. 60.
Some of the films that will be available as part of the partnership will include Aquaman, Birds of Prey, Joker, and Scoob !, alongside Tenet and other well-known names.
The PVoD model will be available alongside existing entertainment offerings featured on the Movies & TV Vi app. However, these offers, unlike the latest model, are available for free depending on the top-up packs or postpaid plans chosen by Vi customers.
“With the opening up of the economy and entertainment activities, new models of content consumption are emerging that allow users to watch a single content at a specific price. Our innovative, partnership-driven content strategy has helped us take a best-in-class approach to monetizing content in this hugely untapped market, ”said Avneesh Khosla, CMO of Vi, in a prepared statement. “We look forward to working with like-minded partners, like Hungama Digital, to develop this segment.”
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