Volkswagen India is targeting 2.5% market share in the used car sector by 2025.
Volkswagen India operates in the field of used cars through its Das WeltAuto franchise.
Skoda Auto and Volkswagen India have launched their second round in India and we expect to see a range of new localized models from both automakers. The highly localized MQB-A0-IN platform will form the basis of its India 2.0 strategy and after Skoda Kushaq and Volkswagen Taigun, both companies are expected to offer their respective compact sedans on the same platform. The new India 2.0 strategy is now quite consistent. While these new models will help the company achieve the 3% market share it is targeting by 2025, Volkswagen India is also aiming for a 2.5% market share by 2025 in the automotive sector. ‘opportunity.
Read also: Volkswagen Taigun launched in India
Volkswagen India operates in the used car sector through its Das WeltAuto franchise and it is a multi-brand used car store just like Maruti Suzuki Tru Value or Mahindra First Choice. Thus, the model range is not limited to Volkswagen brand cars. The German brand aims to double the used car activity by 2025 and to triple the volumes or number of units sold. Currently, the company operates with 17 used car dealerships across the county and is working on a plan to expand its dealer network with the goal of improving its reach in the market.
Read also: Volkswagen Taigun receives over 12,000 pre-bookings in India
The company is also working to strengthen its subscription program in India. The car leasing program is already active in 10 cities with 30 dealerships. The company also offers flexible 24, 36, and 48 month occupancy options and the subscription fee includes insurance, road tax, and maintenance fees.
For the latest automotive news and reviews, follow TBEN.com on Twitter, Facebook and subscribe to our YouTube channel.