An image of Warner Bros. ‘”Godzilla vs. Kong”.
Source: Warner Bros.
WarnerMedia’s biggest films will hit the big screen in 2022.
Company CEO Jason Kilar reiterated the studio’s commitment to cinemas in a Vox podcast titled “Recode Media with Peter Kafka”. This knocks down Warner Bros. ” 2021 movie release strategy in theaters and on its HBO Max streaming service on the same day.
“I think it’s very fair to say that a big, you know, let’s say a big DC movie … it’s very fair to say that it would first go exclusively to the cinema, then go somewhere like a HBO Max after it’s in theaters, ”Kilar told Kafka.
Warner Bros. has made a number of deals with theaters that would allow it to deliver blockbuster movies on its premium streaming or video-on-demand service in as little as 45 days starting next year. This cuts the previous theatrical window in half.
Kilar’s comments to Kafka echo those provided to TBEN’s Julia Boorstin in March.
“I suspect you’re going to see two types of movies,” the WarnerMedia executive said. “As far as WarnerMedia’s strategy goes, one of them will be the big, epic, major movie you’d expect from us and which has exclusive theatrical release.”
“But clearly when you think about it you know the world of DC and Harry Potter and things like these great epic movies, I think they deserve and will have an exclusive theatrical run,” he says. “But there will be other movies, a lot of movies that will go to HBO Max on the same day those same movies are made available to exhibitors and theaters around the world. So, again, you’re going to see. , sort of different films, different in different distribution strategies in terms of the future. “
The decision to move away from daily releases for big blockbusters isn’t terribly surprising. After all, Warner Bros., in partnership with Legendary, just had the biggest box office opening of the pandemic with “Godzilla vs. Kong”.
The film earned $ 32.2 million on Friday, Saturday and Sunday of its national opening weekend and $ 48.5 million for the five-day Easter weekend. Since opening last week in overseas markets, the film has totaled $ 285.4 million.
As more and more moviegoers can get vaccinated and become more comfortable going to the movies, ticket sales are expected to continue to rise. Not to mention that local guidelines will start to loosen once the number of cases drops, allowing more people to attend screenings.