WhatsApp gained the most monthly active users in India in 2020: App Annie


WhatsApp became the best app of 2020 in India with the most monthly active users, according to mobile analytics company App Annie. That could change in 2021, as users are moving away from WhatsApp due to privacy concerns, but in a locked down 2020, WhatsApp has taken center stage. The instant messaging app also surpassed major social apps including Facebook and Instagram in terms of user attention, averaging 21.3 hours spent per month.

However, Telegram, which competes strongly with WhatsApp, tops the ranking of the top breaking social apps in the country. Telegram has now crossed 500 million monthly users, adding 25 million new users in just three days after the controversy began over WhatsApp.

Other apps, including YouTube and MX Player, have also seen an increase in time spent in the country, with people staying indoors for months due to the coronavirus outbreak.

Details available in App Annie’s State of Mobile 2021 report showed that the average monthly time spent per user on WhatsApp in India increased 23.87% in 2020 to 21.3 hours from 17.2 hours. Facebook’s native app also saw a rise and gained 17.1 hours of average monthly time spent per month in the country. Likewise, the time spent on Truecaller in the country has dropped from 3.1 hours to 4.6 hours.

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TikTok, which was banned by the government in late June, has also seen an increase in average time spent in the country. According to App Annie, the short videos app saw a 29.27% ​​increase in the average time spent in the country of 10.6 hours in 2020 despite the national ban.

WhatsApp, Facebook, Truecaller, Facebook Messenger and Amazon were the top five apps in the country with the most monthly active users, the company noted.

WhatsApp, Facebook and Truecaller were the top three apps in India in 2020 with most monthly active users
Photo credit: App Annie

Telegram topped the list of top social media apps in terms of monthly active users, followed by WhatsApp, Instagram, MX TakaTak and Moj.

However, Facebook, WhatsApp, Snack Video, Instagram, and TikTok have become the most downloaded apps in the country, according to the report. Ludo King, Carrom Pool, Hunter Assassin, Free Fire, and Ilyon’s Bubble Shooter, meanwhile, were among the top five games downloaded among Indian users.

Developed by Indian publisher Gametion, Ludo King, also became the country’s best game, followed by PUBG Mobile, Free Fire, Candy Crush Saga, and Carrom Pool. Titles like Free Fire, PUBG Mobile, Ludo King, and Call of Duty: Mobile received most of the time spent by Indian users in 2020.

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As the government enforced the lockdown, a large number of mobile phone users began to switch to video streaming apps. This trend was seen fairly well in the App Annie report, with the average monthly time spent on YouTube in the country reaching 26.4 hours per month. That figure was 21.4 hours in 2019. Apps like MX Player, Netflix, and Amazon Prime Video also saw an increase in time spent in the country.

MX Player has emerged as the leading video streaming app in terms of time spent, followed by Netflix, Amazon Prime Video, Airtel TV, and WeTV.

App Annie also noticed growth in mobile commerce apps in 2020. In particular, in India, Flipkart received the most average time spent on mobile commerce apps, followed by Amazon, Olx, BigBasket and Ajio. One of the reasons could be the lockdown that has driven many Indians to online grocery shopping.

The forced lockdown due to the pandemic also led to the success of online education apps, with Google Classroom becoming the most downloaded education app in the country. Vedantu, Tips for File Transfer 2020, Doubtnut, and DIKSHA were the following most downloaded educational apps in the Indian market.

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We weren’t just using apps for longer – app spending also increased in 2020, with Tinder, Disney + Hotstar, Google One, Truecaller, and Netflix becoming the top apps drawing money from their users in India. Free Fire, PUBG Mobile, Coin Master, Teen Patti, and Clash of Clans, meanwhile, have become the top consumer games in the country.

The report also pointed out that more than 24.27 billion mobile apps were downloaded from app stores, including Apple’s App Store and Google Play in the country in 2020. This translates to 11 , 13% of the 218 billion app downloads reported worldwide.

Overall consumer spending on apps in the country has reached $ 500 million (approximately Rs.3652 crore). Indian smartphone users also spent over 650.66 billion hours on apps in the year.

What will be the most exciting tech launch of 2021? We discussed it on Orbital, our weekly tech podcast, which you can subscribe to through Apple Podcasts, Google Podcasts, or RSS, download the episode, or just click the play button below.



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