Willows: the unique sunglasses from Los Angeles that turn heads

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Willows are sunglasses you’ve probably never tried before. Founded by Sasha Mayer in a moment of struggle and pain, a product became so unique. The LA-based brand has racked up 37 million views on Tik Tok, and its growth has led to a different way of wearing sunglasses, for both men and women.

Instead of a temple and temple tip, an 18k gold-plated chain with ethically sourced crystals from Brazil at the end of each chain replaces the normality of sunglasses as we are used to seeing them. “I started tinkering with the idea of ​​making a chain-template product way back in 2010, using flat metal shapes as pendants – I never marketed that version because I wasn’t 100% happy with the pendants. After my son was born and I went through a tough divorce, many of my friends started bringing me crystals. I immediately realized that their grounding nature and beauty was the missing part of my product and that’s how Willows as we know it today was born,” Mayer says.

It was in 2014 that Mayer came out of an unhealthy marriage and also faced her mother’s lung cancer diagnosis. This struggle and a leap of faith led her to start her own brand. It ushered in a new phase in her life, one of renewal that enabled her to lay a foundation for her son. A year later, the single mom launched Willows, an idea that grew out of her mom’s vintage sunglasses.

The A Little Bit Alexis are UV400 brown tinted sunglasses with a pentagonal shape and side shield. The crystal for the point of the necklace can be clear quartz, rose quartz, citrine, amethyst or selenite. The sunglasses from Me and Pinke McGee have a groovy retro feel about them. They are UV400 pink lenses with an electroplated rose quartz pendant at the end of the chain tips. The Desert Fairy sunglasses are an off-shite acetate frame with blue to pink ombre UV400 lenses. There is an air of chic hippinessssssssssssssssss in them. They come with a rose quartz box chain and a rose quartz star and moon pendant.

It is Mayer’s retro love of things that guides her designing the frames. “I’m heavily influenced by the 60s and 70s, but I listen to my customers and always want to make sure we have a variety of styles, so there’s something for everyone in our offering,” she continues.

A unique twist on Willows sunglasses is that they reduce headaches. “The fact that chained glasses reduce headaches is just one of the many added bonuses of our glasses. So many people have headaches when they wear glasses (myself included) and because the weight of our glasses is distributed differently, it puts no pressure on the temples at all and our customers love that!” she muses.

But besides the practicality of the sunglasses, they are also stylish in different styles and colors, perfect for any time of the year. They are sure to attract the attention of others because of their templeless shape and chain.

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