WWE has filed a new trademark.
WWE filed a trademark “WWE Rush” with the United States Patent and Trademark Office on September 14 for its NIL (Names, Images, and Likeness for Student Athletes) program.
WWE formed the Next In Line program. With this program, the company has shifted the vision for its development system, NXT, as it has primarily recruited college athletes with no professional wrestling background. Here is the description of the trademark:
“Mark For: WWE RUSH Trademark Registration is intended to cover the categories of organizing and executing a program to improve the use of student athletes’ names, images and likenesses; organizing and conducting partnerships with student athletes for brand building, training, development, education, communication, promotion and community relationship services; entertainment services, namely, arranging and conducting a series of sports entertainment events, shown live and recorded for distribution; arranging and conducting of exhibitions and events for sports and entertainment purposes; entertainment services, namely, providing information and news relating to sports, entertainment and public interest, live and via broadcast media, including television and radio, and via the Internet or online commercial services; providing information in the fields of sports, entertainment and public interest via an online community portal; Providing a website in the field of sports, entertainment and general interest.”
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WWE’s largest NIL signer, Gable Steveson, is reportedly not progressing as the company would like, which has delayed their plans for him on the main roster.