YouTube encourages creators to create shorts directly from comments

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If a short video app has a feature, everyone else should have it. That’s the rule. The latest installment in this trend is brought to us by YouTube, which has introduced a feature that allows creators to respond to comments on their videos using Shorts.

“Invite your audience to engage with you through this new feature by answering their questions in your shorts, submitting content requests, responding to comments in your videos, and whatever else you come up with,” the company said in a statement. message.

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This can be very useful for creators who want to follow up on some fan comments on a video. Making a short video for this is easier and more informal than making a full video.

This is how it works:

  • If you are a creator, go to your video or short video and open the comment section.
  • Tap reply to the comment you want to reply to.
  • Tap ‘Create a short’ to make a short video with that comment.
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The feature is currently rolling out to all creators on iOS, and YouTube is working to bring it to Android soon. The company is also testing a feature to notify fans if a creator posts their comments in a Short.

Earlier this year, YouTube said that 1.5 billion logged-in users watch YouTube Shorts every month. “Features like ‘reply to a comment with a short’ will give creators more clues to create more content. This will also give fans more content to consume and potentially increase YouTube’s total viewership.”

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YouTube is late to the “answer with a short video” party. TikTok introduced this feature way back in 2020 and Instagram launched its own version called “Reels Visual Replies” last December.