YouTube makes it easier for creators to monetize their highly anticipated video by offering them licensed music. In a blog post, Google announced that it will soon be rolling out a Creator Music feature in YouTube Studio that will give creators easy access to an ever-expanding catalog of music for use in their full-length videos.
Beginning in 2023, creators will be able to purchase affordable, high-quality music licenses that allow them to fully monetize and retain the same revenue share they would normally earn for non-music videos.
It’s worth noting that creators who don’t want to pre-license can use songs and share revenue with the song’s artist and associated rights holders. Creator Music, currently in beta in the US and expanding to more countries in 2023, offers creators a streamlined process.
The company said revenue sharing is also coming to YouTube Shorts.
Beginning in early 2023, current and future creators of the YouTube Partner Program (YPP) will be eligible for Shorts monetization sharing.
“Shorts shows ads between videos in the Shorts feed. So every month, the revenue from these ads is added together and used to reward Shorts creators and cover the cost of music licensing,” the company said.
Of the total amount allocated to creators, they keep 45 percent of the revenue, divided according to their share of the total number of Shorts views.
“The revenue share remains the same whether they use music or not,” YouTube said.
The company is also launching “Super Thanks for Shorts” in beta for thousands of creators, with a full rollout expected next year.
Viewers can express their appreciation for their favorite Shorts and creators can communicate with their fans through purchased, marked Super Thanks comments.
(with input from IANS)